A long steel bar at night lined with iced matcha, crystal coupes and candles, with guests reaching in

We Build Brands.
We Build Markets.

Import · Distribution · Brand Development · Hospitality

A business group connecting exceptional products with markets, people and communities.

Our Businesses

Based in Tel Aviv

About Salento Ltd

Built on Experience. Driven by Opportunity.

Salento Ltd is an Israeli business group specializing in the development, import, marketing and distribution of premium beverage, wellness and lifestyle brands.

With a team of over 50 professionals, an established nationwide commercial network and hands-on experience in building consumer-facing businesses, we connect great products with the right markets, partners and communities.

Our approach combines commercial execution with creative brand building, from product sourcing and market entry to sales, distribution, professional education and real-world consumer experiences.

We believe successful brands are built through strong partnerships, market understanding, consistent execution and genuine connections with consumers.

  • 50+Team members
  • HundredsB2B customer locations
Guests talking and laughing outside the OTTOTO kiosk in the sun

Our Businesses

One Group. Multiple Capabilities.

Our businesses operate across complementary sectors, bringing together the infrastructure, relationships and expertise needed to develop and grow brands.

Two MATTO ceremonial-grade matcha tins on a dark studio background

Matcha. Distribution. Education. Community.

Discover MATTO (opens in a new tab)

01 / Our Flagship Brand

MATTO is one of the country's leading matcha brands and a central part of Salento Ltd's business. We have built an extensive nationwide distribution network, supplying matcha to hundreds of cafés, restaurants, hospitality businesses and professional customers.

Beyond distribution, MATTO develops the matcha category through professional training, menu development, product education, brand collaborations, content creation and community experiences, working closely with partners to build long-term demand and consistent quality.

  • Nationwide Distribution
  • Professional Training
  • Product Development
  • Brand Activations
  • Community
A sunlit warehouse loading bay with pallets of shipping cartons and silver tins

Import & Brand Development

Bringing International Brands to Market

02 / International Partnerships

We identify and develop international brands with strong products, clear positioning and long-term market potential. Our work goes beyond importing and supplying products: we combine local market knowledge, established commercial relationships, sales capabilities, marketing, logistics and on-the-ground execution to help brands establish a meaningful local presence.

Our focus includes premium beverages, functional drinks, wellness products, matcha, tea and lifestyle categories, always with a long-term view of sustainable distribution, consumer demand and brand equity.

  • Product Sourcing
  • Market Entry
  • Import & Logistics
  • Sales & Distribution
  • Marketing & Brand Growth
The café terrace at a FIT HOUSE branch, busy with guests

Food & Beverage Supplier

Discover FIT HOUSE (opens in a new tab)

03 / Wellness & Hospitality

Salento Ltd is the food and beverage supplier of the FIT HOUSE group, an independent fitness and wellness network with 10 branches in Tel Aviv. Supplying its members every day connects us directly to the active lifestyle sector and gives us first-hand insight into what consumers choose, and how, in wellness-focused environments.

The OTTOTO kiosk with its awnings, flowers and terrace seating

Created from the Ground Up

Discover OTTOTO on Instagram (opens in a new tab)

04 / Original Concepts

OTTOTO is an original hospitality concept created and developed by Salento Ltd, combining concept development, brand identity, product offering and day-to-day operations. It is where our approach to brand building meets people in a physical space.

Capabilities

Beyond Distribution.

We bring together the commercial infrastructure needed to scale a business with the creativity and hands-on execution required to build a brand.

  • Import & Sourcing

    Identifying products, developing supplier relationships and managing international sourcing and import processes.

  • Sales & Distribution

    Connecting products with an established network of cafés, restaurants, hospitality businesses and retail partners.

  • Brand Development

    Building market positioning, marketing strategies, content and partnerships that create long-term brand value.

  • Training & Education

    Supporting professional customers through product education, hands-on training and menu development.

  • Activations & Community

    Creating events, collaborations and consumer experiences that connect brands with their audiences.

  • Hospitality Operations

    Applying direct operational experience to product development, service, customer experience and commercial execution.

Brand Building in Action

Real Brands. Real Experiences.

Strong brands are built through meaningful experiences, consistent execution and real relationships. Our work with MATTO shows the approach: collaborations, professional workshops, wellness events and community nights.

MATTO TOUR × WE R2M Club poster: iced matcha in a car trunk, with a matcha party and three workshop dates

MATTO × R2M

A brand collaboration with the hospitality group led by Ruthie Brodo: a matcha party and a tour of workshops across the R2M Club venues.

Salento Ltd at a Glance

Built to Execute.

The team, network and reach behind every brand we build.

  • 50+Team Members
  • HundredsB2B Customer Locations
  • NationwideCommercial Reach

International Partnerships

Great Products Deserve Great Partners.

We are always interested in connecting with ambitious international brands that share our commitment to quality, strong positioning and long-term growth.

Whether you are exploring market entry, commercial distribution or strategic brand development, the strongest partnerships are built on mutual trust, a shared vision and the ability to execute. We take a selective approach, focusing on products and brands where we can create meaningful, sustainable value.

Let's explore what's possible.

Contact

Let's Talk.

For brand partnerships, distribution and business inquiries, write to us at:

matto@salento-matcha.com

Write to Us

Tel Aviv · We usually reply within two business days.